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New survey reveals tourism industry reached record highs before COVID-19

By CODY LEVINE   SEPTEMBER 18, 2020 17:41

According to the survey, 94.4% of tourists ranked their visit to Israel as good to excellent.

The Israeli Tourism Ministry’s annual survey on the state of the industry has revealed record highs in revenue and tourist satisfaction prior to the outbreak of the coronavirus pandemic, which has brought the industry to a standstill, according to Tourism Ministry 2019 Inbound Tourism Survey released on Wednesday.

According to the survey, 94.4% of tourists ranked their visit to Israel as good to excellent, with 51.6% of those asked having stayed in a hotel or holiday village. Excluding flight costs, NIS 23 billion was generated in revenue from tourism, with an average expenditure per tourist of 2,424 as part of an organized group and $1,079 per stay for an independent tourist.

Approximately 44% of those tourists have visited Israel at least once, with Jerusalem being the most visited city (80.3%), followed by Tel Aviv-Jaffa (74%), the Dead Sea (52.3%) and the Galilee region (36.1%).

The average age of tourists entering Israel was 20.6% of tourists aged 24 and under, while 21.3% were between the ages 25-44, 33.3% between 45-54 and 24.8% aged 55 and over.

More than half of the tourists visiting Israel were Christian (53.9%), while just over a quarter were Jewish (25.6%), and approximately 1.4% identified as Muslims.

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